The Outdoors is Yours: Why BERG's Slogan Is More Than Just a Tagline
February 2026 | TrampolinesIreland.com
Four words. That's all it takes.
The Outdoors is Yours.
It's the slogan you'll see on every BERG product, every piece of BERG packaging, and across their social media. It's trademarked, it's intentional, and if you spend any time thinking about it, it's quietly one of the most powerful slogans in the outdoor toy industry.
As Ireland's official BERG Premium Dealer, we've spent years selling their trampolines, go-karts, and playbases to families right across the country. And the more we work with the brand, the more we appreciate what those four words are really saying.
It's not telling you what to buy. It's telling you what's already yours.
Most product slogans try to sell you something. Buy this. You need this. This will make your life better. BERG doesn't do that. Instead, the slogan makes a simple statement of fact: the outdoors already belongs to you. Your garden, your driveway, your green space — it's all yours. BERG is just giving you a reason to go out and use it.
That's a subtle but important distinction. It shifts the focus away from the product and onto the experience. It's not really about trampolines or go-karts at all. It's about what happens when your kids put down the tablet, open the back door, and step outside.
It speaks directly to the thing every parent is thinking about
Let's be honest — screen time is the defining parental worry of this generation. Research from Ireland's Growing Up in Ireland study has consistently shown the link between reduced outdoor play and increased screen-based sedentary behaviour in children. A study from Dublin found that children whose parents restricted outdoor play were twice as likely to watch more than an hour of TV daily. The presence of active outdoor play equipment like trampolines was associated with reduced screen time.
Every parent knows this instinctively. They can see it. The kids come home from school, the phones come out, and the next two hours disappear into YouTube and Roblox. Parents aren't looking for a lecture about it — they're looking for something that competes with the screen. Something that's genuinely more appealing than the next TikTok video.
"The Outdoors is Yours" speaks to that feeling without ever mentioning screens, without wagging a finger, without guilt. It simply says: there's a whole world out there, and it belongs to your family. Go and claim it.
It works because it's universal
One of the clever things about the slogan is that it doesn't limit itself to one product, one age group, or one type of play. A three-year-old on a Buzzy go-kart in the driveway? The outdoors is yours. A teenager doing backflips on a Champion trampoline? The outdoors is yours. A parent doing a morning workout on a BERG Fitness rebounder in the garden? The outdoors is yours.
It scales across BERG's entire product range — trampolines, pedal go-karts, the PlayBase climbing and swing frames, scooters, even their football goals — without ever feeling forced. That's rare for a slogan. Most brands outgrow their taglines as they expand their product lines. BERG built one that grows with them.
It's rooted in where BERG comes from
BERG was founded on a farm in Ede, in the Netherlands, nearly 40 years ago. The whole company started with the idea that outdoor play matters — that kids should be outside, moving, exploring, pushing their limits. That Dutch heritage of practical, robust, outdoor living runs through everything they make.
When they say "the outdoors is yours," it's not a marketing department invention grafted onto the brand. It's a genuine reflection of what the company has believed since day one. You can feel it in the engineering of their products — the 13-year frame warranties, the galvanised steel, the UV-resistant padding. These are products built by people who expect them to live outside, in all weather, for years. Because that's where life happens.
Why it resonates in Ireland
If there's one country where this slogan should land, it's Ireland. We have gardens. We have space. We have kids who — despite what the weather might suggest — love being outside when they have a reason to be.
The trampoline has become a fixture of the Irish back garden over the past decade, and there's a reason for that. It's the one piece of outdoor equipment that kids will use every single day, rain or shine, from the age of three right through their teenage years. It doesn't need batteries, it doesn't need Wi-Fi, and it doesn't need a software update. It just needs someone to step on and bounce.
That's the outdoors. And it's yours.
It's a promise, not a sales pitch
The best slogans don't sell products. They sell a feeling, a belief, a way of seeing the world. Nike's "Just Do It" isn't about trainers. Apple's "Think Different" isn't about computers. And BERG's "The Outdoors is Yours" isn't about trampolines.
It's about reclaiming something that was always there. Your garden. Your fresh air. Your family time. Your kids' childhood.
Four words. No hard sell. Just a reminder that the best things are already waiting outside your back door.
At Trampolines Ireland, we're proud to be Ireland's official BERG Premium Dealer. Browse the full BERG range — including trampolines, go-karts, and playbases — at TrampolinesIreland.com or call us on 01 960 1641.